RECIPE TO PLEASE

  • What?

    Branding Medallions for 500 locations

  • For?

    Global Quick Service Restaurant (QSR) Corporation

  • Why?

    Environmental Signage

  • Because?

    A well-known QSR chain — not to be mis“steak”en for just any burger joint! — was referred to DG by an architectural firm we formally worked with on a signage branding project for Hampton Inn. The QSR desired a series of highly upscale-looking wall plaques, crafted of pure metal, to reflect their new rebranding image. But naturally their order must be completed within strict budget parameters. So DG delivered! The client unexpectedly enjoyed many value-added services as an especially sweet treat in our menu of services.

  • Client Benefits?

    • DG value-engineered the design and fabrication method, then provided full-sized prototypes which were enthusiastically approved by the QSR’s CEO.
    • DG coordinated four phases of fabrication through the QSR’s internal project manager and their retail partner, relieving them both of complicated legwork and details.
    • DG handled logistics management of packing; shipping; coordinating drop-off dates; as well as deliveries of bulk products to the retail partner or to select store locations, thus giving our client peace of mind and time for other responsibilities.