TAIL WAGGING TALE

  • What?

    Packaging & print collateral management

  • For?

    Pet Tao

  • Why?

    Consumer Branding

  • Because?

    A growing pet nutrition company, Pet Tao offers a fresh treat to the marketplace by infusing Eastern medicine with Western veterinary practices. However to compete with the leaders of the pack — and capture new distributors, retailers and consumers — they needed a highly-trained partner who could master prepress, print, inventory and supply chain issues.

    DG skillfully led the way, creating brand consistency across a variety of packaging platforms and new marketing and print collateral materials, as well as solving supply chain logistics.

  • Client Benefits?

    • DG readied Pet Tao’s brand packaging for prime time mass merchandising with superior quality and consistency typically shown off by the “big dogs”.
    • Pet Tao benefited from “just in time” ordering and delivery logistics that kept their costs down and cash accessible to help grow sales.
    • DG’s project team handled comprehensive services for Pet Tao’s management so they could bark up other trees!