Product Line Launch for Large Grocery Wholesaler
Immotion Studios, a brand development agency, needed an “invisible”, flexible, responsive business partner they trusted to help serve their client, the brand owner. DG’s mission was to serve as an integrated supplier who complemented the other supply chain members. Our task began from the ground up to meet the complicated, short-windowed objectives of their brand customer.
After carefully listening to the project’s “control center” (the client!) about their priorities, DG took action. We started with the product launch date and built the entire timeline chain backwards to ensure deliverables – in this case, plate-ready files – were received timely and correctly by the appropriate multiple players in the supply chain. Result? Mission accomplished!