Author: dixieg

How Customers Helped Change DG’s Signage Business

It’s amazing what listening – especially to your customers – will do for business. Dixie Graphics began making signs shortly after tactile copy and Braille signs became required in all public buildings, per the ADA, opening a new market for a material, sheets of zinc...

Customer Focused Leadership – Making It A Reality

This is such a rush! The thought of discussing two of my most favorite topics…customer focus and leadership. What is in it for me, you may ask. The hope is to help you see your business and your customers through a new set of eyes. [gallery...

What Brands Need to Do to Beat the ‘Cheap’ Perception

Whether customers perceive a product as “cheap” or “affordable” is crucial to its success in the marketplace. But if companies think they lack control of this perception, well, they are simply wrong. There is, always has been and always will be a market for consumer products...

Typography Series

Sign designers and fabricators have a unique opportunity to learn more about typography and its effect on signs in a new, 4-part white paper “Typography, Placemaking and Signs” produced by The Signage Foundation and sponsored by Nova Polymers, Dixie Graphics, and the ISA. Nova Polymers...